Nendoroid is series of figure that distributed by Good Smile Company with unique appearance that is big head but small body. Nendoroid usually is figures from anime, manga or game character. Nendoroid equipped with a variety of facial expressions and body parts that can be moved so you can change the face expressions of nendoroid according to the pose that you desire. Not just that, nendoroid usually also equipped with some item that can held by nendoroid.
There are many different types of Nendoroid, first is the regular/standard nendoroid with characteristic had about 10 cm high. Second types is Nendoroid Puchi or also known as Nendoroid Petite with characteristic had about 5 cm high. Last types is Nendoroid Plus, nendoroids with collaborative effort between two companies or there is something particularly special about it.
Just one word to describe why many figure collector like nendoroid, yap because they are "Cute".